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Markenlizenz für 400 Mio. Euro

400 Millionen Euro wird Abu Dhabi für die Nutzung des Namens Louvre an Frankreich zahlen.

Insgesamt umfasst die jetzt bekannt gewordene Vereinbarung ein Volumen von 975 Million Euro.

What’s the price of a good name? How about a cool €400 million?

That is the amount that Abu Dhabi, capital of the United Arab Emirates, agreed Tuesday to pay to attach the name of the Louvre to a new museum which it hopes to open in 2012. And there is more: In exchange for art loans, special exhibitions and management advice, Abu Dhabi will pay France a further €575 million.

Quelle: International Herald Tribune

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