Trends in Trademark
Dechert LLC veröffentlicht den jährlichen Bericht “Trends in Trademarks“.
Glenn Gundersen, a partner at Dechert and the co-chair of its Intellectual Property Law practice, explains the idea behind the firm’s Annual Report: “Companies and individuals can apply to register marks they plan to use months or years from now, not just brands they are presently using. This means that new trademark filings provide an insight into the minds of marketers – you can look at new applications and see what companies think will appeal to consumers in the future. More important, the volume of new applications reflects assumptions about the public appetite for new products and services.”
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